Certificate Course in Social Media Marketing
Leverage the social networking milieu of Facebook, Twitter, and LinkedIn to build your brands. Encircle existing customers and forge good relationships with new customers on social media platforms.
- 8 Hours of Live Online Sessions
- 8+ Hours of Practical Assignments
2073 Learners
Industry Leaders
Targeted Participants
SME OWNERS OR MARKETS
Who are looking for growing an existing organization’s user or customer base or seeking to add a digital component to their existing marketing skill set.
SMM Training Overview in Malaysia
Social Media Marketing is part of every digital marketing strategy. It is important to get the right social media marketing strategy. This will increase website traffic, enable better SEO, higher conversion rates, and result in improved brand loyalty for your business. This course is designed to teach digital marketers to market their products and services on Facebook, Twitter, and LinkedIn. Learn Facebook marketing, Facebook optimization techniques, brand page creation in Facebook, Twitter demographics, Twitter account promotion, Twitiquette, promoting brands and creating LinkedIn groups, LinkedIn company pages, and link building on LinkedIn and much more in this course.
Social Media Marketing Course Outcomes
Master Courses offers a certification program in Social Media Marketing in Malaysia for students and Professionals. As every industry is transforming into digitization, it is very important to have a professional Social Media marketer or Manager who can effectively market your business leveraging on social media platforms like Facebook, Twitter, LinkedIn. Malaysia is a country where there are massive amounts of internet users. So social media marketing helps the business to drive traffic and promote sales. This course emphasizes topics of evolution of social media, how to create successful campaigns. Learn different concepts that deal with brand promotion and iterating successful strategies.
- Evolution of social media optimization and marketing and knowing the impact of it on the business
- Defining goals to create successful campaigns
- Building positive reputation in social media groups by sticking to commitments
- Promoting your brand on various social media sites
- Tracking reports and iterating successful strategies and achieving business goals
Social Media Marketing Training Modules
The majority of the Malaysian populace irrespective of the age divide are embracing the latest trends in fashion, technology, and hangouts creating a vibrant ecosystem. It is in this new Malaysia that there are many consumers and suppliers where the exchange of goods, services, entertainment, etc., is peaking. With the economic Index being quite high the consumerism in Malaysia is only growing. Given this context, the push for “Social Media Marketing” is at an all-time high, and “Social Media Marketing Certified” professionals are much in demand. The modules of this course are formulated by industry experts with real-time examples. Students will learn the concepts of Social Media optimization. Learn about the most popular Social media platforms that include Facebook, Instagram, Twitter, etc. Facebook has a whopping 2.5 billion people who are regular users. Focused business marketing strategies by Facebook is an effective way to target potential customers. It has a huge scope for maximum brand visibility. LinkedIn is one of the biggest professional networking tools in the world with more than 390 million registered users. It is the best for lead generation. Another platform is Twitter which also thrives for customer engagement. It has an aura that attracts unique visitors. There are imperative elements in Twitter that fuel engagement to its platform like photos, Hashtags, Videos, Links, etc. By the end of this certification program, students will learn how to build creative and effective marketing campaigns to drive traffic and increase sales, thus bringing profits to the business.
At the end of this topic, you will learn about the applications & possibilities in the space of Retail & Supply Chain. You will also learn the possibilities of IoT applications in general and in particular in Retail & Supply Chain. Also, the analytics-driven landscape of digital marketing analytics in the space of Retail is explained in detail.
- Data Generation Sources
- Typical RSCA Process
- Data in RSCA
- Analytical Techniques in RSCA context
- Data Analytics & Decision-Making Models
- Promise of Advanced Analytics in Retail
- Introduction to IoT (Internet of Things)
- Applications of IoT in Retail
- Introduction to Contemporary Analytics
At the end of this topic, you will learn about the applications of Segmentation. You will learn about the techniques used to measure the similarity between the records. Understand how organizing and managing the entities (Products/Customers) will become so much easier and beneficial. You will learn the strategies that can be applied to segregate the data.
- Introduction to Segmentation/Clustering
- Clustering Techniques
- Distance measures to measure Similarity
- Clustering Approaches
- Hierarchical Clustering
- Non-Hierarchical Clustering
- Linkage Functions
- Within the Sum of Squares
- Elbow Curve
- Choosing the best number of Clusters
At the end of this topic, you will learn how to build a basic recommendation engine for any eCommerce portal. You will be able to appreciate the various strategies involved in building a recommendation engine to make the organization profitable. It will be a blend of theoretical concepts & usage of R programming to accomplish this practically.
- Introduction to Recommender Systems
- Traditional Collaborative Filtering
- Distance measures such as
- Cosine-based similarity
- Correlation-based similarity
- Strategy for Analytics Solution
- Runtime vs. Quality of recommendation
- Reducing Computation Burden
- Search-Based Methods
- Addressing Cold Start
- Usage of Dimension Reduction techniques
At the end of this topic, you will learn how to ensure the rack placement, slotting fee, marketing & distribution fee. Increase the purchases by offering bundling fees & the discount strategies will be discussed. How to analytically determine the products getting sold together will help strategize the increase in sales. It will be a blend of theoretical concepts & usage of R programming to accomplish this practically.
Tools
- Introduction to Association Rules
- Emergence of Data – POS
- Strategies & Applications of Association Rules
- Apriori Algorithm
- Performance Measures
- Support
- Confidence
- Life Ratio
- Innovative Applications
- Sequential Pattern Mining
At the end of this topic, you will learn how to effectively use the travel routes by the logistics firms to ensure that the goods are transported faster. How many warehouses should be placed & at what distance & at what locations to be most profitable? Also, this can be extended to the use of social media to improve brand awareness. It will be a blend of theoretical concepts & usage of NodeXL to accomplish this practically.
- Graph/Network, Vertices/Nodes & Edges/Links
- Network Characterization
- Node properties (Degree, Closeness, Eigenvector, Betweenness, Page Rank, Egocentric)
- Edge properties (How to weigh)
- Network properties (Path, Shortest path, Diameter, Cluster coefficient)
- Link Prediction
- Entity Resolution
- Fast Greedy
- Leading Eigenvector
At the end of this topic, you will learn how to deal with unstructured textual data. You will be able to generate word clouds & also perform sentiment analysis to draw meaningful insights. You will be able to perform analysis on social media data (Twitter) by extracting the tweets using R. You will be able to extract topics for performing Natural Language Processing. It will be a blend of theoretical concepts & usage of R to accomplish this practically.
- Introduction to Text Analysis
- Tokenization procedures
- Simple Bag-of-words (BOW) representation
- Term-Document Matrix structures
- Basic display aids
- Sentiment Analysis
- What and Why
- Sentiment scoring schemes
- Tidytext introduction
- Clustering BOW structures
- Intro to NLP using OpenNLP
- Annotations, POS tagging, NER, Chunking, etc.
- Customizing Chunking – Homebrewed
- A Quick look at CoreNLP capabilities
- Latent Semantic Analysis
- GloVe and Linguistic Regularities
- Wordnet explorations
At the end of this topic, you will learn how to keep your customers engaged with the utmost satisfaction. Learn how to address frequently asked questions with the latest information pulled out from the database. You will learn how revenue increases by the application of Chatbots. Understand how the context can be addressed using NLP concepts, using voice to text and text to voice models.
- Chatbots in Retail
- Introduction to Conversational Chatbots
- Building Block of Chatbot: Intents & Entities
- Taking actions based on Context using NLP
- Chatbot Deployment
At the end of this topic, you will learn how to keep the unstructured data using Deep Learning concepts. Learn how machines (computers) see an Image or a Video input using Computer Vision. Process the images and videos using CNN to develop AI applications in capturing the customers’ purchasing behavior. Face recognition systems to identify a repeat customer from a new customer.
- Video Analytics for Customer Behavior Analysis in Retail
- Introduction to unstructured data generated in Retail
- Processing Videos using Computer Vision & OpenCV
- Convolution Neural Network & its Architecture
- Image processing using CNN
- Filters
- Feature Maps
- Pooling Layers
- Downsampling
Social Media Marketing Trends in Malaysia
As Malaysia is burgeoning towards digitalization, consumers are turning up tech-savvy, so marketers need to start digital marketing rather than solely depending on traditional marketing. At present social media is one of the best platforms to reach the audience and develop more business and create brand awareness. Let’s have a look at the top trends of Social Media Marketing in Malaysia that is going to prevail for a long time. One of the latest trends is the video content and it never disappoints. Creative Content promoted through videos will definitely appeal to the audience as they are engaging and entertaining. Top social media platforms like Instagram and Facebook are creating and pushing many videos.
As videos are easy to share, it has the potential to attract customers and boost the business. Another modern trend is Augmented reality. The attractive features of Augmented reality will make your business stand out from the crowd. Giant companies like Zara, Sephora use AR technology to deliver virtual experience to their clients. Artificial Intelligence is another revolutionizing trend that will stay for a while in the future, AI helps to boost the business and customers will have out of box experience. AI will reduce human work, it answers the faqs by chatbots. Another latest trend of SMM is Omnichannel marketing. By omnichannel marketing, consumers will see the brands of particular business multiple times in different digital channels. By seeing the brands frequently it will increase sales and create brand awareness among the users.
How We Prepare You
Resume and LinkedIn Review Sessions
Unlimited Mock Interview and Quiz Session
LMS Access for 6 Months
Hands-on Experience in Live Projects
Social Media Marketing Course Panel of Coaches
Bharani Kumar Depuru
- Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
- Over 18+ years of professional experience
Read More
- Trained over 2,500 professionals from eight countries
- Corporate clients include Deloitte, Hewlett Packard Enterprise, Amazon, Tech Mahindra, Cummins, Accenture, IBM
- Professional certifications – PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, (DSDM Atern)
- Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read Less
Bharani Kumar Depuru
- Areas of expertise: Data analytics, Digital Transformation, Industrial Revolution 4.0
- Over 18+ years of professional experience
Read More
- Trained over 2,500 professionals from eight countries
- Corporate clients include Deloitte, Hewlett Packard Enterprise, Amazon, Tech Mahindra, Cummins, Accenture, IBM
- Professional certifications – PMP, PMI-ACP, PMI-RMP from Project Management Institute, Lean Six Sigma Master Black Belt, Tableau Certified Associate, Certified Scrum Practitioner, (DSDM Atern)
- Alumnus of Indian Institute of Technology, Hyderabad and Indian School of Business
Read Less
Certificate
Earn a certificate from 360DigiTMG and demonstrate your excellence in Social Media Marketing. Use it to distinguish yourself in the job market and get noticed by leading employers.
**All certificate images are for illustrative purposes only. The actual certificate may be subject to change at the discretion of the Certification Body.
Other Courses
2 Days Social Media Marketing Training Malaysia Course Modules
Do I really need to look at Social Media?
Yes!!! The world has shifted to the digital age. People of all ages, interests, and socio-economic status are on social media hence your target audience are on social media.
What are the most popular social media platforms today in use?
The most commonly used channels are: Facebook, Instagram, Twitter, LinkedIn, HsemRush, etc.
What tools will I learn for social media marketing?
We will use Google Docs to collaboratively write and edit social posts. We also use AdobePhotoshop to create and size images.
Which certificate do I get for this training program?
You will receive a certificate from 360DigiTMG and the cost for the certificate is included in the programme package.
What is the experience of the trainer ?
We at 360DigiTMG have trainers with rich industrial experience of over 10+ Years in relevant field. All the trainers are working professionals with many success stories for different clients.
Who can take up this program?
Anyone who is looking for career change and is interested in building a career in digital marketing field.
What are the job prospects after doing this course?
Digital Marketing is a global phenomenon. The job listings on various portals globally speak volumes about the demand for Digital Marketing professionals.
Do I pay extra for the certificate?
No. The cost of the certificate is included in the programme package.
How will you assign a mentor to me?
We assign mentors to each student in this programme. Additionally, during the mentorship session, if the mentor feels that you require additional assistance, you may be referred to another mentor or trainer.
How We Prepare You
Jobs in the Field of Social Media Marketing Course in Malaysia
Social media Expert, Social Media Marketing Manager & SEO, Social Media Marketing Executive, Lead Social Media Marketing, Brand strategist, Social Media specialist, Social media community manager are among the hottest jobs in Malaysia.
Salaries in Malaysia for Social Media Marketing Course
The average salary for an Early-Career Social Media Manager is RM 46,000 and for a Mid-Career Social Media Manager is RM 75,641 in Malaysia. The salary varies with experience and roles.
Social Media Marketing Course Projects in Malaysia
Social Media Marketing is used to build brand value in the sectors of Tourism, Airlines, Banking, Beauty products, Entertainment, Health care, Fashion industry etc.through platforms like Facebook, LinkedIn, Instagram and Twitter.
Modes of Training in Social Media Marketing Course
360DigiTMG offers quality training with industrial experts. Get the best training through online and classroom sessions.
Industry Applications of Social Media Marketing Course in Malaysia
Social Media Marketing is used extensively and creatively for promoting brands and services for Travel and Tourism, Airline Industry, Retail marketing, Entertainment, Financial institutions, Health care, Banking, Real Estate, Education, and Hotel industry.
Role of Open Source Tools in Social Media Marketing Course
For the Social Media Marketing Certification program, students will be learning tools like Buffer, Facebook insight, Hootsuite, Feedly, Canva, Edgar, Socedo, and many more. These tools are specifically designed to track engagement and calculate ROI.
Student Voices
